Starting Amaughfarms wasn’t part of a grand strategy. It started because I needed to build something that felt real. Something that could grow alongside me, not perform for someone else’s algorithm.
Here are five things I didn’t see coming — but I’m glad I stuck around long enough to learn them.
1. You Never Feel Ready
There’s no magic moment where you suddenly feel qualified. I started with a half-formed idea, low energy, and more questions than answers. I still have most of them. But taking action beats waiting every time.
2. Small Wins Feel Huge
The first post. The first book. The first pin that actually got shared. They seem small from the outside, but when you’re the one doing the work — they matter more than they should. And that’s the point.
3. You Outgrow Advice Fast
At the beginning, I followed all the “best practices.” Post this. Don’t post that. Optimize, batch, niche down. Eventually, you realize most of that advice was never meant for you. You learn to trust what works and leave the rest behind.
4. Your Life Still Happens
You don’t get to pause everything else just because you’re trying to build. Kids still need dinner. Bills still show up. You still have to do the laundry. The work gets done in between — and sometimes it doesn’t. That’s real life, not failure.
5. You Catch Glimpses of What It Could Be
Every so often, I see it — the future version of this thing I’m building. It’s calm. Functional. It earns. It helps. It exists. That vision is what keeps me going on the days when progress feels microscopic.
If you’re building something too — even if it’s quiet, messy, or not “ready” — you’re not alone. I’m building this in real time, right alongside you.